Engagement & Digital Strategist – Greenpeace Africa

About Greenpeace Africa
Greenpeace Africa was founded in 2008 and is part of the Greenpeace global network that has recently celebrated 50 years of climate activism across the world. Greenpeace was founded in 1971 by a small group of concerned individuals, who set sail to Amchitka Island off the coast of Alaska to try and stop a US nuclear weapons test. Their old fishing boat was called “The Greenpeace”. Today, Greenpeace is present in over 40 countries around the world. Greenpeace Africa currently operates in the Democratic Republic of Congo (DRC), Cameroon, Kenya, Senegal, and South Africa to challenge the development and growth model rooted in the extractive, neo-colonial socio-economic model that is holding the African continent back and is contributing to the worsening climate crisis.

Greenpeace Africa’s vision is embedded in collective activism powered by the energy of millions of Africans to shape better legal, political and economic systems in ways that position Africa as a world leader and a source of untapped wisdom. In this new era, Africa’s people, communities, regional bodies, education institutions and progressive businesses are working together to create new approaches to build a better future for all of Africa’s people. Africa is influential and a source of inspiration to the world – a self-reliant and dynamic people.

Greenpeace Africa’s strategy aims at transforming Greenpeace Africa to be an organisation working on campaigns delivering systemic impacts in Africa with an operating model that is fit for purpose and responsive to the challenges facing Africa. By grounding African consciousness in all aspects of our work; we aspire to deliver a vision of an Africa where the people in Africa own the well-being of the continent in the face of the climate crisis.

Greenpeace Africa seeks to fill this vacancy with a highly qualified professional that has the flexibility to work remotely, as Greenpeace Africa implements a hybrid work location model, with work-from-home being the primary model of work.

Job Description

Digital Engagement Strategy and Digital Campaigning

• Provide digital campaigning expertise and creative input to campaign project teams as assigned
• Lead on developing digital strategies for these campaigns, including setting mobilisation objectives of online and offline audiences, designing and developing tactics and planning comms outputs to ensure engagement objectives are met and campaigns are won
• Be responsible for the delivery of these plans – including drafting and building emails, producing and posting social media content (macros, videos etc.), defining supporter journeys and writing content for the website
• As part of this, you will unpack complex campaign issues to create engaging content for a range of purposes including social media, blogs, video scripts and email
• Contribute to the delivery of our organisational strategy, by ensuring we’re grounding African consciousness in our digital strategies and outputs and actively looking for opportunities to be pan-African in our approach to digital campaigning – and leveraging digital tools and platforms to do so
• Develop and coordinate delivery of digital strategies for direct action and other public campaigning activities, as well as providing remote or on-the-ground support
• Monitor the health of our digital channels, measuring and increasing engagement across social platforms, WhatsApp and email as well as by contributing to the website

Digital leadership, innovation and tools

• Help Greenpeace Africa build and maintain strong digital foundations, leading on or contributing to core projects aimed at delivering our organisational digital transformation strategy
• Manage the development of digital campaign tools as required, including working with agencies or freelance developers
• Embed innovation at the heart of our digital campaigning, generating new ideas for impactful tactics, always pushing us to go further and take risks in the digital space
• Keep us ahead of the curve by managing relevant projects effectively: communicating clearly and making sure roles are clear, timelines are met, and the projects succeed
• Ensure Greenpeace Africa is a leader in the digital space, by keeping up with the latest digital trends, making sure we innovate across our content, online action tools and digital tactics

Testing, analytics and data

• Contribute to maintaining a strong testing culture, regularly testing your ideas across digital channels, using data to inform your decisions and strengthen our campaigning
• Optimise our digital products’ performance through identifying areas for development and running tests to assess your hypothesis.
• Monitor performance of campaign output, regularly evaluating and iterating your approach in line with the data, learning as you go

Team working

• Help to guide colleagues and the wider team on best practice, and encourage collaborative working to maintain a strong digital presence
• Contribute to a positive team culture by building strong working relationships within the team as well as with colleagues from teams across the organisation, including programme, fundraising, mobs (volunteer management)
• Respond to challenges, explore new ideas and take initiative in all aspects of teamwork
• Work collaboratively across the organisation to ensure our digital strategies and output are helping to win campaigns and engage target audiences
• Ensure you always represent the team and its work effectively, and that you work constructively to come up with mutually agreeable solutions when conflicts between different objectives or ideas arise

Other

• Undertake any other duties, appropriate to the post, as delegated by the Heads of Unit and Department

Detailed Job Description

ONLY SHORTLISTED CANDIDATES WILL BE CONTACTED

DEADLINE: 30th March 2023